Featured in Forbes and Women’s Wear Daily, Shefit entered the sportswear arena with a singular purpose: to offer a sports bra that provides unparalleled support for women of all shapes, sizes and abilities. Backed by a devoted social media following, the brand is set to compete amongst industry giants Nike, Under Armour and Adidas. Working with former LVMH executive Jeffry Aronsson, Gyro Creative created a cohesive brand identity that not only communicates the unique benefits of the product, but also elevates the company’s overall mission: a sisterhood of radical support. The concepts presented differ from the final designs selected by the client and approved by Gyro Creative. They have been modified to more accurately reflect my aesthetic for the sole purpose of this site only.
